Frontage
If Facebook is your only website, you’re one algorithm away from a closed door
Facebook is a useful channel. A Page, a post, or a recommendation is often how a neighbor first hears about you. That is real. The problem is not using Facebook. The problem is treating the Page as the only door.
Respect the channel
Keep the Page. Keep posting if that is how your customers talk to you. Frontage is not a request to abandon Facebook.
A Page lives on someone else's product. Feeds change. Rules change. Access can go away. If that Page is the only place your hours, services, and phone number live, you do not own the door people walk through.
What only a site you own can do
A site on a domain in your name stays up when a feed changes. Someone who is not logged into Facebook can still reach you.
It holds one record of the business — hours, services, service area, and the questions people actually ask — and every page is built from that record. The fastest thing a visitor can do is call you.
That is the door. Facebook can still send people to it.
